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Video marketing is an incredibly effective tool for small businesses. Not only does it raise brand awareness, but also attracts new customers.
We have found that videos can help build trust with potential clients by showing them the personality of your business and its staff. They'll gain insight into how your company runs and the expertise you possess regarding products or services they may be searching for. Here are 5 types of videos we recommend including as part of your overall digital marketing strategy:
1. Explainer Videos
Explainer videos are an effective way to inform your customers on your product or service, and they can also attract new business. In fact, 84% of marketers believe video content generates leads and 80% of consumers are more likely to purchase from a brand with an explainer video on its website or social media accounts (Hubspot).
An explainer video's primary objective is to clearly and concisely demonstrate your product or service's operation, helping viewers comprehend its benefits and why investing in it is worthwhile. Furthermore, such videos offer you a great chance to engage personally with your viewers and build a relationship from the get-go.
These videos can range in style from live action to animation. While animated videos require more complexity and require additional resources for production, they have proven highly successful at engaging a wide audience.
Many businesses utilize video for their marketing, as it's an effective way to convey a message in a visually appealing and captivating manner. For instance, Mint uses animation to demonstrate how it collects financial information from different parts of a user's life and brings it together in one central location.
When creating either an animated video or live-action video, make it simple and straightforward for viewers. Include graphics, demonstrations, and on-screen text to facilitate understanding.
Ensure your video is concise enough to fit on either your website or mobile app. Ideally, it should not exceed three minutes long and include a call-to-action.
2. Animated Videos
Animation videos are an effective way to convey information in an attractive, captivating manner. They can be utilized for social media, email marketing and website content. Incorporating them into your marketing plan will help you gain attention, keep viewers on your site longer, and even boost your search engine ranking.
Animation video is the ideal solution for conveying complex ideas, promoting a product or service, or making viewers laugh. This type of production can be especially advantageous to small businesses with limited funds for video production as it enables you to do things that would not be possible with live-action videos.
Before professional video creators start animating a frame, they do extensive planning and preparation. This involves brainstorming ideas and setting an ambitious purpose for the video. It also requires working with a team of designers and animators to craft style frames that showcase the visuals within the clip.
These frames give the animation team and their stakeholders a visual of what they'll be creating. They may be composed of existing assets with branding, or they could showcase an entirely new look for the video.
Once you have a clear direction, your team can begin crafting the video itself. This could involve crafting a script, storyboard and other elements that make up the final product.
If you're creating a business explainer video, the initial step should be writing down an accessible description of your intended message. Keep it short and straightforward while placing special emphasis on the needs of your target audience.
Ultimately, the key to creating an effective business video is telling a captivating story that will captivate your viewers. You'll need a distinct narrative structure and ensure the text flows smoothly. Furthermore, make sure to include an effective call-to-action (CTA) at the end of each clip.
3. FAQ & How-To Videos
FAQ and How-To Videos are an excellent way to build awareness of your brand and educate customers about products or services you offer. They also help reduce customer support requests, saving your team valuable time in the process.
When creating videos for your business, take into account who the target audience is and the questions they have. This will give you insight into which ones to create and which ones not to.
Start by speaking with members of your customer-facing teams to identify the questions they get asked most frequently. Once you have a list, create a script that answers these popular queries.
It's essential to select a script that answers the question in an effective and helpful manner. Doing this will make the customer's experience as pleasant as possible and avoid any confusion or distress.
When crafting your video script, consider keeping it to a reasonable length - around 1-2 minutes is ideal so viewers can get all the information they need quickly and conveniently.
When creating these videos, incorporate screenshots, tutorials and audio cues to make the experience as captivating as possible for your viewers. Doing so will make watching them much simpler and more enjoyable for everyone involved.
4. User-Generated Videos
Video content is one of the most effective ways to reach new customers and engage with current ones. It can answer frequently asked questions, give potential clients an inside look at your business operations, and tell your company's story.
Videos are another successful method for attracting new employees. According to recruiters, employers with strong employer brands typically see 50% more qualified applicants and take 1-2x less time to hire due to candidates wanting feedback from employees about their positive experiences and commitment to a progressive culture.
User-generated content (UGC) is one of the most successful types of video content for small businesses, especially when it comes to online marketing. These videos are created by your customers and serve as a great source of brand loyalty and credibility.
UGC videos are an economical and simple way to market your brand, products, and services. No large budget is needed nor do you need a professional crew; these can easily be produced using just a smartphone or basic video editing software.
Users are always searching for trustworthy content they can trust, and UGC is an ideal way to gain that trust. These videos also tend to be highly captivating, potentially motivating potential customers to purchase your product or service.
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*Example - Rihanna's makeup line, Fenty Beauty, has achieved 10.6 million Instagram followers through user-generated content and influencer endorsements in its marketing campaigns.
To achieve success with UGC video marketing, you need to build a community with your customers, fans and employees. You can do this by hosting hashtag campaigns, offering giveaways in exchange for creative reviews and encouraging them to share their experiences with your products. By cultivating such an intimate group of individuals, you'll be able to source plenty of UGC videos while strengthening brand loyalty.
5. Behind-the-Scenes Videos
If you're looking to promote your product or service, behind-the-scenes videos can be the ideal approach. They give customers insight into how your business operates, which increases trust and brand loyalty. Plus, these videos serve as a great incentive for customers to choose you over competitors.
A behind-the-scenes video gives your team a chance to express their personality, which in turn builds trust and relationships with customers. That is why it's essential to find an engaging way of capturing these videos.
Making a behind-the-scenes video that tells stories and provides insider information can be most effective. Utilizing time lapse footage to show progress on the project as well as showing team collaboration can also be beneficial.
Another advantage of a behind-the-scenes video, particularly one with interviewees, is that it gives your viewers an exclusive glimpse into your company and company culture. This type of content allows viewers to build connections and trust with you and your followers--which could even lead to new business opportunities!
When creating a behind the scenes video, make sure you capture high quality audio. This can be challenging when working with limited funds but it's worth striving for in order to provide your viewers with an authentic experience.
If you don't have time to create a full video, consider adding
behind-the-scenes
photos to your social media posts. These can be posted on platforms like Facebook and Instagram as well as other video hosting websites like YouTube. Having various
behind-the-scenes
photos will keep your content fresh and captivating while providing valuable visual storytelling material for viewers.
Want to find out some interesting statistics on the power of video? Be sure to take a look at our blog, "Will Video Marketing Increase Your Sales?"
*Not sure about making a video for your website or business?
Let Logical Digital Marketing do it for you. Here are some reasons why:
1. Did you know that 85% of Americans who use the internet watch online videos?
2. Our experienced video marketing team can create a website video or almost any video that will be professional. We include script writing if needed.
3. The videos we create can reach a wide audience with its potential for social media outreach.
4. Website video can help to explain the purpose of your website and engage customers in a way that is more engaging than text alone.
5. LogicalDM.com has years of experience that can ensure that your message is conveyed effectively and accurately.
6. Saves you time, money, and sanity!
Thank you for reading our blog.
